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The Inner Zoo Collection (All 11 Designs included)
The Giraffe | Elevated Thinker: For the visionaries who always keep their eyes on the horizon.
The Hippo | Water Lover: For the souls who find their peace and power by the shore.
The Elephant | Wise Soul: For the steady, reliable ones who remember the small things that matter.
The Red Panda | Adorably Awkward: Because sometimes, being a little quirky is your greatest superpower.
The Lion | Cuddle King: Proof that true strength is often paired with the softest heart.
The Meerkat | Worry Warrior: For those who care deeply, watch closely, and protect their tribe.
The Zebra | Never Boring: For the bold spirits who refuse to blend into the background.
The Panda | Snack Obsessed: For the foodie who knows that happiness is best served on a plate.
The Brown Bear | Mama Bear: The ultimate symbol of fierce, protective, and unconditional love.
The Black Panther | Secretly Fierce: For the quiet powerhouses who don't need to roar to be heard.
The Tiger | Tiger Mom: Dedicated, disciplined, and unstoppable in her devotion
Product Details
• Made in California
• Size: 1" × 0.7" • Each purchase includes 11 earrings
• 100% recycled paperboard made from California office paper
• Possibly the most eco-friendly earrings ever sold at scale in the USA
• Ear wires: silver-finished 304L stainless steel, hypoallergenic
FRAGILE WHAT?
Earrings designed for social media.
Exclusively sold in stores and retailer live sales.
What This Is
Fragile What? is one of the first jewelry collections intentionally designed to stand out in selfies, spark questions, and start conversations—without being sold online.
This is a retail-first collection built to drive in-store engagement, social sharing, and meaningful impact.
The Mission
This collection is designed to start conversations that end with every child diagnosed with Autism receiving the genetic testing they deserve. Because Fragile X Syndrome is the #1 inherited cause of Autism, yet it remains drastically underdiagnosed.
Why it matters:
• 1 in 150 women are Fragile X carriers
• Carriers can experience RNA toxicity, linked to multiple health isseues
• Awareness leads to testing. Testing leads to answers. Answers lead to better outcomes
Care Notes
• Do not get wet • If wet, remove and allow to fully dry
• Once dry, they regain their strength • Avoid touching the front with dirty hands
They aren't Fragile if you take care of them.
Display & Activation
• 90% recycled black display cards highlight the paper material • Includes mission messaging + social media prompts • Designed to encourage selfies, tagging, and conversation
Wholesale Policy
Exclusively available through physical retail locations and live sales. No online marketplace competition.
New display options coming soon—watch for emails.
A Note from Our Family
This line exists because of our son, Shawn.
His diagnosis changed everything for our family. My wife was identified as a Fragile X carrier—then her four sisters. Then their grandmother. Then nearly half of her twelve siblings. Now, everyone is better informed about new health risk and can choose IVF.
We later learned that carrier RNA toxicity was likely the reason my wife’s father, Shawn, had such aggressive cancer. He passed away at 33, leaving behind a young family of six. At the time, no one knew why.
With Fragile X, one diagnosis almost always leads to two—or many more. Totally worth the $100-200 cost to a hospital to test
After giving away nearly 10,000 Fragile X awareness earrings, we’ve learned that small conversations matter. A question leads to a test. A test leads to answers. And those answers ripple through families, helping people understand themselves—and each other—in new ways.
If this display lives in your shop for years, those stories will come. We’ve seen it happen. And they are always beautiful.
Thank you for being part of this with us. Together, as partners, we can make a real difference.
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